Faith & Family Expo Advertising and Marketing Plan

The Faith & Family Expo is being promoted through a variety of conventional advertising resources as well as cooperative marketing programs with Christian and secular media.  The Expo, scheduled on a holiday Monday, follows the Florida Everblades’ own Faith & Family Game Night that Friday prior and precedes the Casting Crowns in Concert that Friday following, both at Germain Arena.

· Television Commercials and Interviews – 30-second TV spots have been produced by Avalon Productions. Please visit our Local Media web page to view one of our 30-second commercials.

· Radio Spots and Interviews – We have 30-second spots currently airing on nine local Christian and secular radio stations .  Some of these stations will also be broadcasting live from the event.

· Newspaper and Magazine Ads – A variety of printed ads are appearing in local newspapers and magazines including the Florida Weekly Newspaper, Lee County Family News, Mature Lifestyles Magazine, City Biz Directory, and Happenings Arts & Entertainment Magazine.

· Retail and Fast Food Restaurant Posters and Bag Inserts – All five local-area Chick-Fil-A restaurants as well as other select merchants and Christian bookstores will be distributing over 120,000 mini-promotional flyers in their customers’ bags as invitations to the Faith & Family Expo.

· Email Newsletters and Website – We have compiled a database of thousands of email addresses from local churches, ministries, chambers of commerce and advertising business owners.  A series of email newsletters will invite recipients to visit FaithandFamilyExpo.com and attend the Expo.

· Exhibitor Give Away Program – Each exhibitor is asked to offer a prize of at least $100 in value in an effort to have visitors stop at every booth.  Select area ministries will be selling $1 tickets for these prize drawings as a fundraiser to guarantee increased attendance through advanced sales.

· 2008 Southwest Florida Church Building Conference – Area Pastors and Church Board Members are also invited to attend the 2008 Southwest Florida Church Building Conference in the Olde Florida Room on the Mezzanine level of Germain Arena.

· Dealership and Retail Merchant Promotions – We’re encouraging all exhibitors to advertise their presence at the Expo to both increase attendance and promote their own Presidents’ Day Sales.

· Press Releases and News Coverage – With 86.5% of the population identifying themselves as Christians and over 500 churches in the two-County area, we can expect a lot of interest and news coverage for this first annual Faith & Family Expo.  Click here to view our Press Release.

· Help spread the Good Word about Southwest Florida's 1st Annual Faith & Family Expo – Click this link to invite your friends to a Full, Free Day of Fun and Fellowship at Germain Arena!